Last updated: july 2026

Note: this privacy policy is governed by Dutch/EU data protection law (GDPR/AVG). This English version is provided for reference and convenience; the Dutch version is leading.

Ground Up Movement, established at Den Haag, registered with the Dutch Chamber of Commerce (KVK) under number 68485301 hereinafter "we" or "Ground Up Movement," values careful handling of your personal data. In this privacy policy we explain what data we collect, why, how long we keep it, and what rights you have.

This policy applies to the website [groundupmovement.com], our programs, workshops, retreats, and other services.

1. Who is responsible?

Ground Up Movement is the data controller for the personal data collected via this website and our services.

Contact details

• Email: [email protected]
• GroundUp Movement
• KVK 68485301

2. What data do we collect, and why?

Special category data: health information

For participation in certain retreats and programs, we ask you to complete a health and intake declaration. This concerns special category personal data within the meaning of the GDPR. We always ask for your explicit consent for this, use this data solely to safeguard your safety and wellbeing during the program, do not share it with third parties (except where necessary for your safety, for example with an on-site first responder or doctor in an emergency), and do not retain it longer than necessary for the relevant program.

3. Who do we share your data with?

We share personal data only to the extent necessary, including with:

• Hosting provider / platform (e.g. Kajabi, STRATO) for the functioning of the website and processing of orders and course delivery.
• Payment provider for processing payments.
• Email/marketing tool for sending newsletters, if you have signed up for these.
• Accounting/invoicing software for our financial administration.
• Team members and program staff of Ground Up Movement, only insofar as relevant to the delivery of the relevant program or retreat.

We never sell your data to third parties.

Some of these parties may process data outside the European Economic Area (EEA), for example in the United States (depending on the platform used). In such cases, we ensure appropriate safeguards are in place, such as the European Commission's Standard Contractual Clauses.

4. Cookies

Our website uses cookies:

• Functional/necessary cookies: required for the website to function properly. No consent is required for these.
• Analytics cookies: to see how visitors use the website, so we can improve it.
• Marketing cookies: to show relevant content and advertisements, only with your consent.

On your first visit to the website, we ask for your consent for non-essential cookies via a cookie banner. You can adjust your preferences at any time.

5. How long do we keep your data?

We do not retain personal data longer than necessary for the purposes for which it was collected:

• Customer and order data: for the duration of the agreement plus the statutory tax retention period of 7 years.
• Health/intake declarations: up to a maximum of [e.g. 1 year] after completion of the relevant program, unless a longer retention period is legally required.
• Newsletter data: until you unsubscribe.
• Application/contact data: a maximum of 4 weeks after handling, unless you consent to longer retention.

6. Your rights

Under the GDPR, you have the following rights regarding your personal data:

• Access — requesting to know what data we hold about you.
• Rectification — having incorrect data corrected.
• Erasure — requesting deletion of your data ("right to be forgotten").
• Restriction — having the processing of your data restricted.
• Objection — objecting to certain types of processing, such as direct marketing.
• Data portability — receiving your data in a transferable format.
• Withdrawal of consent — if processing is based on consent, you can withdraw it at any time.

Would you like to exercise any of these rights? Send a request to [email protected] We will respond within 4 weeks.

Terms and Conditions — Ground Up Movement

Last updated: july 2026

Note: these Terms and Conditions are governed by Dutch law and reflect Dutch/EU consumer protection legislation (Dutch Civil Code / Burgerlijk Wetboek, and EU Directive (EU) 2023/2673 on the right of withdrawal). This English version is provided for reference and convenience; the Dutch version is leading.

Article 1 — Definitions

1. Ground Up Movement: the sole proprietorship/business of [business name], registered at [address], registered with the Dutch Chamber of Commerce (KVK) under number68485301  hereinafter referred to as "Ground Up Movement," "we," or "us."
2. Participant/Customer: the natural person who makes use of Ground Up Movement's services, including but not limited to training sessions, coaching, workshops, retreats, and online programs.
3. Services: all forms of coaching, training, facilitation, workshops, retreats, programs, and other activities offered by Ground Up Movement, both online and offline.
4. Agreement: any arrangement between Ground Up Movement and the Participant regarding the provision of Services.

Article 2 — Applicability

1. These terms and conditions apply to all offers, quotes, agreements, and Services provided by Ground Up Movement, unless otherwise agreed in writing.
2. By using our website, registering for a program, workshop, or retreat, or otherwise making use of our Services, you agree to these terms.
3. Ground Up Movement reserves the right to amend these terms at any time. The most current version can always be found on the website.

Article 3 — Offer, registration, and payment

1. All offers and price quotes from Ground Up Movement are without obligation, unless explicitly stated otherwise.
2. Registration for a program, workshop, or retreat becomes final upon receipt of (partial) payment, unless otherwise agreed.
3. Payment must be made in the manner and within the timeframe indicated for the relevant Service.
4. In case of late payment, Ground Up Movement reserves the right to suspend or cancel participation.

Article 4 — Right of Withdrawal

1. For agreements concluded remotely (e.g. via the website), a statutory 14-day right of withdrawal generally applies, in accordance with Dutch and European consumer legislation (Article 6:230o et seq. of the Dutch Civil Code).
2. This right of withdrawal may lapse or be limited once the service has started, with the Participant's express prior consent, before the end of the withdrawal period, or for services with a fixed performance date (such as retreats), in accordance with the applicable statutory exceptions (Article 6:230p of the Dutch Civil Code). If the Participant requests that a service start within the withdrawal period, and Ground Up Movement agrees to this, then upon withdrawal a pro-rata amount is due for the part of the service already delivered. Retaining the full amount upon withdrawal is not permitted.
3. The specific cancellation and refund conditions per program/retreat are stated in the relevant offer and/or in the participant agreement.
4. Withdrawal function. In addition to the statutory model withdrawal form, Ground Up Movement provides a digital withdrawal function option on the website, allowing the Participant to withdraw from the agreement in a simple way — in a maximum of three steps — in accordance with Article 6:230m paragraph 1 under h in conjunction with Article 6:230oa of the Dutch Civil Code (as amended pursuant to Directive (EU) 2023/2673). This function can be found at the cancellation page. 
5. Use of this withdrawal function proceeds as follows: (1) the Participant indicates via the function that they wish to withdraw and fills in name, order number/reference, and email address; (2) the Participant confirms this intention via a second, explicit action; (3) Ground Up Movement immediately sends an automatic acknowledgment of receipt by email stating the date and time of the withdrawal.
6. Use of the withdrawal function does not affect the Participant's right to withdraw in another way (e.g. by email or via the model form).
7. For online programs, courses, or digital content that is made fully available immediately upon purchase, the Participant may, via an explicit action at checkout (an unchecked checkbox, not pre-ticked), declare that they understand the content is immediately available and that they hereby waive the right of withdrawal. Without this explicit action, the 14-day right of withdrawal remains fully applicable, even if the content has already been opened or viewed.

Article 5 — Cancellation by Ground Up Movement

1. Ground Up Movement reserves the right to cancel or reschedule a program, workshop, or retreat in case of insufficient participation, force majeure, or other compelling circumstances.
2. In the event of cancellation by Ground Up Movement, any amount already paid will be refunded, or, by agreement, converted to another date/program.

Article 6 — Health and physical/mental suitability

1. Participation in Ground Up Movement's trainings, workshops, and retreats may involve physical exertion, mental and/or emotional deepening.
2. The Participant declares that they are themselves responsible for assessing their own physical and mental health and suitability to participate, and for discussing this in advance with a doctor or care provider where there is reason to do so (for example, in the case of existing medical, psychological, or physical conditions, pregnancy, or medication use).
3. Participation always takes place at the Participant's own risk. Ground Up Movement is not a substitute for medical, psychological, or psychiatric care.
4. For specific programs and retreats, an additional health and intake declaration may be required. This forms part of the participant agreement for the relevant program.

Article 7 — Liability

1. Ground Up Movement makes every effort to carry out its Services with care and professionalism, but does not guarantee any specific results.
2. Ground Up Movement is not liable for any form of damage (direct or indirect, material or immaterial) arising from or during participation in its Services, except in the case of intent or gross negligence on the part of Ground Up Movement.
3. Participation in physical activities (including training, breathwork, bodywork) and in retreats takes place entirely at the Participant's own risk.
4. Ground Up Movement is not liable for damage, injury, or loss caused by the actions or omissions of the Participant themselves, or of other participants.
5. If Ground Up Movement is nevertheless found liable, such liability shall at all times be limited to the amount paid out under the applicable liability insurance in that case, or, in the absence thereof, to a maximum of the invoice amount of the relevant Service.

Article 8 — Intellectual property

1. All content on the website and in the programs of Ground Up Movement — including texts, methodologies, models (including the Ground Up Framework and related components), images, videos, and other materials — is the property of Ground Up Movement and/or its licensors and is protected by copyright.
2. It is not permitted to copy, distribute, modify, or commercially use content without the prior written consent of Ground Up Movement.

Article 9 — Privacy

Ground Up Movement handles personal data with care, in accordance with applicable privacy legislation (GDPR). See our privacy policy on the website for more information about which data we collect and how we handle it.

Article 10 — Complaints

Do you have a complaint about our Services? Please contact us as soon as possible, and no later than [number] days after the complaint arose, via [email address]. We aim to respond within [number] days.

Article 11 — Applicable law and disputes

1. Dutch law exclusively applies to all agreements between Ground Up Movement and the Participant.
2. Disputes will be resolved amicably wherever possible. If parties cannot reach agreement, the competent court in the district where Ground Up Movement is established has jurisdiction, unless mandatory law provides otherwise.

Disclaimer — Ground Up Movement

1. No medical or professional advice. The information on this website and in our programs, workshops, and retreats is intended for inspiration, education, and personal development. It does not replace medical, psychological, psychiatric, legal, or financial advice. If in doubt, always consult a qualified professional.
2. No guarantee of results. Although Ground Up Movement works with care and expertise, we cannot guarantee any specific outcomes or results from coaching, training, or other Services. Results depend partly on the effort and circumstances of the Participant themselves.
3. Own responsibility. Applying insights, exercises, or methodologies from our programs is done at the Participant's own responsibility and risk.
4. External links. This website may contain links to third-party websites. Ground Up Movement is not responsible for the content or privacy policies of these external websites.
5. Changes. Ground Up Movement reserves the right to amend this disclaimer and the terms and conditions at any time. Please refer to the website for the most current version.